Electrician · Monett, MO
Post Electric had the experience and the reputation — they just weren't easy to find online. When a homeowner or business in Southwest Missouri needs electrical work, the search usually starts on Google. Post Electric needed to be the first name they saw, whether that was a Local Services Ad at the very top or an organic result below it.
We ran a dual strategy: SEO to build lasting organic visibility across the search results page, and Google Local Services Ads to capture high-intent leads at the very top — the verified, pay-per-lead placements Google reserves for licensed and background-checked service businesses. Together, the two channels covered every part of the search results page that matters for a local electrician.
The temptation with local SEO is to pick one thing and hope it's enough. But organic rankings take months to build, and LSAs require passing Google's verification process before a single lead comes in. Getting both moving at the right pace — so there's no long stretch of nothing while you wait on rankings — is where a lot of agencies drop the ball. We had to sequence this right from the start.
Every business is different — but the approach is the same. We learn your goals, build the right system, and make sure it works.